Blogger Stephen Hale makes an informed, experience-based argument that social tools can help people to be less busy and more productive. He gives an example of getting frustrated at work, and then receiving feedback after expressing himself via social tools outside his org.
To me, that is the essence of social media. It is an incredibly powerful vehicle for connecting with others, and in ways unimaginable just a decade ago.
Whether you’re blogging, participating in online forums, connecting through tools like Yammer, or Tweeting your way to 2.0 bliss, social media has changed how we connect…and the possibilities that arise through those connections.
Stephen received some time-saving, efficiency increasing ideas about dealing with with email. I have gotten great ideas and feedback on my (not so great!) design ideas by reaching beyond through social media.
Based on such personal experience, and reams of external evidence, Stephen, I, and probably you, too, inevitably ask: Why isn’t my team/org/group using these tools?
I preach the social gospel at least once a week in some water-cooler way: “you should share that on X (our internal platform)”, or, “why don’t you post it on X, and let people edit it, add to it, etc there?”
I always get push-back. Don’t have time, don’t trust, not ready to share the idea, blah blah blah.
I don’t know how to confront that, at least not effectively. But I will continue my crusade internally, and connecting externally in any way I can.
You see, social media doesn’t care about whether they are used inside or outside the company firewall. They exist only as vehicles for connecting. Where, and when, and with whom, is our choice. I’m all about keeping that choice as wide open as possible.